Another Palm Oil Campaign Targeted at Millennials

HAVING successfully held in some cities, a promotional event for millennials has once again held in Surabaya, East Java. Attendees at the event held in Monumen Kapal Selam, Surabaya, Saturday (14/9/2019), were students from various universities in East Java. “This campaign is aimed to provide millennials and the public with positive information on palm oil,” Achmad Maulizal Sutawijaya, Corporate Secretary of the Indonesia Oil Palm Plantation Fund Management Agency (BPDPKS) stated in his opening statement.

Collaborated with Warta Ekonomi Magazine, the events have been held in Jakarta, Bogor, and Yogyakarta. The latest event Surabaya was held with the theme “Surabaya Sawit Amazing Race 2019”. Topics were addressed by speakers from oil stakeholders including speaker of Indonesian Palm Oil Association (Gapki) Tofan Mahdi and Imron Mawardi from Airlangga University. Apart from having knowledge of palm oil, participants were also introduced to palm oil and derivatives, including biodiesel which is currently used by all transportation sector in Indonesia through biodiesel mandatory program.

Indonesia currently has a biodiesel mandate of a 20% bio-content, known as the B20 program, and is aiming to implement a 30% bio-content mandate by January 2020. The speakers explained about the importance of palm oil to the economy of Indonesia. They told participants that palm oil is one of the world’s most commonly used vegetable oils, present in around half of frequently used food and consumer products, from snacks to cosmetics.

Palm oil production has contributed to economic benefits such as government revenues, profits for companies, employment, and raised incomes for smallholders. In Indonesia—the world’s largest producer—the industry supports millions of jobs and opportunities for rural farmers. *** (Source: Warta Ekonomi)